Micrest Wed Design & Development : Data Driven, Dynamic Wedsites.
Content
On the Web today, content is king. When it comes to a website today, functionality not design gets business. Google, one of the most popular web sites, is very plain. It's the ability to deliver what you're looking for accurately and quickly that makes it so popular. Whether your data is on a server, a desktop or even in a shoebox, I can help you get the most out of it.
Database driven website page (also referred to as Dynamic website pages) deployment offers the ability to separate content from presentation. Creating an HTML template once and merging it with new content is a more reliable way to publish information with a consistent layout no matter how many times the content of the page may change. The different producy pages on this site is a good example of creating one page to diplay many different kinds of information - all related by a common database [ E-Business Site ] When the database changes (new products are added or prices change) then the Page is automatically updated, without touching the actual page.

Give
Companies that provide easy access to vital information and personalized customer service inspire customer loyalty and repeat business. Imagine a site where your customers have immediate access to all the information they need from your company or association - say, products [ E-Business Site ], services, contact information [ Travel Association Members Info Page ] , pricing, availability, account information, order tracking. You could take advantage of a searchable question and answerer database or have a support bulletin board or discussion area. Involving your visitor in your website by using database driven applications, rather than simply giving them a standard text and graphics, presents a better image for yourself, your business or the members you represent.
Value
Database technology as well as allowing you to generate new value-added service also provides an easy mechanism for collecting and storing information about your customers. For example, virtually every business website is enhanced by a database driven email system. Instead of a link with your e-mail address on it, using a contact form in tandem with your database can be much more effective.[ Contact Members Page ] or [ Basic Contact Form ] When a customer contacts you by email, a table is created in your database, including his/her question or interest and E-Mail address; automatically capturing vital customer information that otherwise would be lost. This table quickly provides you with a customer list for future email promotions or contact, a powerful marketing tool. I include a database driven customer contact form in every dynamic website I design.